My name is Phoebe Thomas and I am the woman behind the brand and emerging active wear label @physiofitco!
For so long I have hid behind my company -afraid to be the face of my brand and share my story for fear of ridicule and rejection. However as I start to get older and embrace the woman I am, and more importantly the woman I am becoming, I’ve realised that I need to start showing myself the same self love and positive affirmations that I so quickly give to others.
While a physiotherapist, clinical pilates instructor and personal trainer by trade, my real passion has always been in training for and playing elite level sport. I first found my love for health and fitness playing touch football and then, as Women’s pathways developed and I could combine my love of training, fitness and travel... I found a new passion playing rugby union and more recently, rugby league. However while I am so proud of what my body has achieved and what I have been able to accomplish - the sport I play, the type of training I have to do in order to excel and my genetics have all contributed to what I would describe as a “muscular build” and something which I have always been so self conscious about.
As a result I wanted to create a women’s active wear line that combined sexy, stylish and edgy trends to inspire women, empower self confidence and most importantly, encourage women to feel sexy in their own skin – something I think we all struggle with at different stages of our lives. I wanted to create unique pieces that were not only beautiful but also offered enough support to push ourselves outside our comfort zones - whether that's withstanding a tackle, performing a back flip, playing sport or simply, running around chasing our children.
I truly believe PhysioFitCo is more than a brand - it is a lifestyle! I have really tried to incorporate and inspire the modern-day women by designing activewear that can transition from workouts to brunches to festivals yet still be functional, flattering and most importantly, comfortable. PhysioFitCo is about bringing women of all different shapes and sizes together and building a community of strong, confident, supportive females. Whether you have a passion for health and fitness or simply want to become a better version of yourself, I want this brand to inspire the next generation of Women to believe that with hardwork, self belief and persistence, anything is possible.